Choices are always fascinating. Exciting. Millions of choices to choose from. When can we be happy with the choices we make? We are always evaluating our choices in comparison with something. After all, if we don’t have a benchmark for something, there is no way to measure how good or…

We all strive for freedom. We want to be free to do whatever we wish to do. What does freedom truly mean, though? How does our mind react in a case of absolute freedom of choice? More importantly, what consequences does complete freedom of choice bring? Sure, we want to…

Disclaimer: This is an opinion piece. It should not be considered health advice. A simple Google search I spent the last two weeks digging deep into the food industry. I initially started with a simple Google search about frozen food that led me to write this. To begin with, it has been disgusting. We…

We are creatures of chaos; patterns help! Belief is our natural state of being. We are not born skeptics; we become skeptics as time passes by. Yet, the default is always to believe. In what? Patterns. Patterns are how we find order in chaos. It’s how we find control in uncertainty. We are pattern-seeking primates. Patterns reduce…

Summary statistics are a good way to get an overall view of the dataset, but is that all you need to know about a dataset? Francis Anscombe discovered four datasets that had identical summary statistics. Consider the following summary statistics — mean, standard deviation and Pearson’s correlation coefficient for these four datasets: Here are the summary statistics for all of them:

What’s the best way to learn about UX? Pledge to spot UX errors everywhere! A few days back, I had registered for a Covid-19 swab sample collection at a laboratory. A guy from the lab called us and sent a link, asking us to fill it up before he reached…

People are naïve A psychological study conducted in 1990 by Elizabeth Newton involves two sets of people: tappers and listeners. The tappers are supposed to listen to a song and then tap the beats for the listener. The listener is supposed to guess the song from the beats. The study revealed that the…

Disclaimer: Product is loosely used for produce of any form — a service, a physical or digital product, or any work you produce. I am referring to anything you produce as a product. Hence, all of this is translational to any domain. I am going to make a case for…

Hello, I make mistakes, nice to meet you! I’m inherently an anxious person, so I do everything I can to get more information about a particular situation just to feel more in control. After all, we think that the more information (data) we have about a particular situation, the more informed our decision about it will be. For…